Cryptocurrency Companies Target Sports Fanatics in Push To Go Mainstream: Are you Buying In?

The Super Bowl is a big deal for cryptocurrency companies, as they are spending huge amounts to advertise. Katie Thomas from the Kearney Consumer institute explains why commercials and sponsorships are part of a bigger push to make digital currency mainstream.

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Katie Sullivan

Katie is a digital nomad and business consultant. She has a bachelor's degree in business and has in the last 15 years in both the private and non-profit sectors. Her passion is helping people become better themselves and in turn creating better businesses. When she isn't chasing around her twin boys, she loves reading and gardening. She can be reached at [email protected]

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