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We are the international media buying consultancy of choice for top global brands+ holding companies Criterion Global brings to its clientele the strategy, tactics + organization to effectively advertise in an international media market place. We use focused international media planning and buying strategy to generate tangible bottom-line results. Since our founding, we've held that advertising should be measurable scalable, response-driven and cost-effective.
Criterion Global is the leading international media planning and buying consultancy, with offices in Miami Beach, New York, Mumbai and Shanghai.
Working with multinational B2B and B2C brands, our strategic media planning spans marketing and communications disciplines. We manage both digital and traditional media planning, media auditing, programmatic media strategy, multilingual media buying and multinational search, and cross-market customer acquisition strategy.
Our best work is collaborative and growth-oriented. We work for clients including blue-chip American and European brands looking for growth in their home markets, as well as expansion into economically established and emerging markets, including BRIC (Brazil, Russia, India and China) + other high-growth markets.
Contact us to learn more about our work, and getting started with an initial media audit to assess opportunities.