L2M Associates, Inc.

“As a board member, interim CEO, and C-level executive coach, I love the themes contained in Linda Popky’s approachable and engaging book Marketing Above the Noise. In so many cases, when I begin working at the strategic level with companies, they do not know exactly who their customers are, how to engage their prospective customers, and to view marketing in the strategic context where it can catapult a company to its rightful place in the market. Linda makes marketing practical and actionable, using terrific metaphors and stories to make her points so that all executives will want to own this book and leverage its sage advice.”

Janis M. Machala Managing Partner, Paladin Partners

Are you seeing the value you expect from your marketing investments?

In today's environment, the stakes are high. Successful companies need to ensure they are getting the most value possible from every marketing dollar invested.

L2M Associates helps clients improve their leverage to market™ by using their existing marketing resources as effectively and efficiently as possible. We do this by focusing on key areas of leverage:

* Products: The goods or services being marketed
* Programs: The marketing initiatives created and delivered
* Processes: The way initiatives are delivered
* People: Those who do the delivery
* Positioning: The key messages to be communicated

Most importantly, we help our clients develop a critical eye when it comes to understanding the value of marketing programs as a key business investment.

Our offerings include marketing strategy, positioning, analysis, sales support, coaching and skill development.