As the director of freelance talent at ConsultantHub.com, I have an intimate knowledge of both sides of the -client relationship. I know what clients want from consultants and freelancers, and I know what professionals want from clients. Project jobs are similar to any other business in that 80% of your business should come from your top 20% customers.
I know that, sometimes, neither side has any idea exactly what the other desires. This can be particularly true for consultants and freelancers operating with brands for the first time, a lot of whom come from a journalistic, advertising, or PR background. While all three disciplines teach you something about writing for corporate clients, brand content has its own idiosyncrasies.
I see the same mistakes repeatedly. Sadly, they can lead to breakups that never actually needed to occur. A freelancer may provide great content, but due to their conversation routines or some other error, the consumer doesn’t want to perform with them. Luckily, this kind of things is generally easy to repair. Here are five techniques to ensure you are asked for by your customers.
5 Ways Consultants & Freelance Professionals Can Increase Business
1. Understand that clients have their own pace
With others, it requires a few weeks. I’ve even observed clients publish function six months after it’s completed.
You have to understand it’s not individual. Compliance may be hellish on the manufacturer side. Maybe inner strife is affecting a piece’s publication.
As a freelancer, you’re always part of a larger device, and this is this is especially valid for manufacturer clients. If you’re badgering a client about publishing a piece, you’re just adding to their problems. It isn’t much you can do to aid the scenario.
(This doesn’t apply to acquiring paid. If your part of the function is completed, you should expect proper payment).
2. Read and listen carefully
If your client offers you instructions, a mode manual, or something else that tells you the best way to complete a project please hear. Take notes. As you compose, pull up the style manual in an individual window. Anything you do, follow the client’s guidelines as carefully as possible.
You’d be amazed by how many freelancers get this incorrect. They’ll submit a piece utilizing their own style quirks, forget to include a headline, or fail to include any documented sources even although the assignment needed them.
Clients are providing instructions for a reason to you.
I once saw a client drop a freelancer because they kept messing up how they wrote US (they desired U.S.). Not all customers are s O demanding, and you shouldn’t be frightened to ask proper queries about guidelines, but the point remains: Clients are offering you guidelines to get a reason. If you don’t follow them carefully, you are providing clients a purpose to go wrong with you.
3. Request an overview acceptance step
It might be an essential tip I will give, although this bit of advice is simple. When you’re working having a client for the first time or on an especially large project propose an outline approval stage. In other words, get feedback on your own plan from acquiring the assignment to submitting a draft before you leap. I cannot tell you exactly how much pain this will definitely save everyone. Plus, it’s just great practice to organize your thoughts.
4. Too often, I see writers get lazy about answering their own questions.
It may be something directly connected to the content of an article, by which Google case and lots of other sources exist. Sometimes it’s associated with a style question if your customer never gave you a style guide, inquire for this and constantly reference it before arriving at them. If it’s a procedure question, make positive your client didn’t already answer it.
Remember: Whoever you function with handles headaches on a daily basis. Your work is to perhaps not be one of these.
Basically, don’t be to see your face who hits up a consumer on a Saturday about whether they italicize names of publications. Always attempt and figure it from your own first, and then ask if you believe it’s real substance to you being capable of totaling your aspect of the discount.
Remember: Whoever you work with deals with headaches every day. Your work is to not be one of them.
5. Be gracious
Let the people who spend on your work sense good about it. Thank them for the opportunity, say you loved operating together, and at the end when a project is about to wrap-up, don’t be afraid to get still another assignment by expressing genuine interest.
For example Hi Molly, I really enjoyed writing about which insects are good for your own garden. It got me pondering about bees and their numbers could affect pollination. Would your publication be interested in a piece that way?
And displaying immediate curiosity after working with them gives tangible evidence to them that, yes, you truly did appreciate working with them. Freelancing is as much about producing excellent function as it is maintaining strong operating relationships so treat it that way.