The audiences for LGBTQ-first programming, are defined as monthly active viewers. has jumped five-fold to over 20 million in 2021. This data was released by Revry, the LGBTQ-first streaming media company, and includes consumers streaming across its FAST partners like Samsung TV, Roku, and Vizio TV. Samsung TV Plus viewers are a major contributor, having grown 6x during the period.
Revry CEO Damian Pelliccione says, “Our exclusive focus on programming for the LGBTQ+ consumer aligns with the demand for visibility and representation of the stories of our community. We have created a brand-safe environment to speak directly to the LGBTQ+ consumer in a meaningful way.”
Powered by the growth in FAST audiences, LGBTQ-targeted media is expected by Revry to overtake mainstream media in reaching LGBTQ+ and same-sex households. 5.6% of the US population, or about 18.5 million people, identify as LGBTQ+, according to data from Gallup 2021. This is a significant increase over the 4.5% in 2017. The number of households with same-sex couples is 980,000. It is expected that a majority of these will be reached by Revry before we hit 2023.
The reach and growth are a draw for advertisers. With the participation of Revry, advertisers also hope to get the messaging right and operate in a brand-safe, measurable environment.
Very recently “10 Days of Valentine’s Brought to You by McDonald’s,” an LGBTQ-first series, has been announced by Revry. It features a number of celebrities favored by the audience such as Kathy Najimy, Whoopie Goldberg, Nicole Sullivan, Morgan Fairchild, Carolina Rhea and Leslie Jordan. It is the second year in a row that McDonald’s has sought the participation of Revry to create targeted programming for, and reach the LGBTQ+ community in a brand-safe, authentic manner, at scale.
Revry has 5,000 titles across movies, series, free TV, news, as well as original programming, the only LGBTQ-first streaming media network to possess such rich assets. Inspiring exploration of LGBTQ content by the community and its allies is Revry’s stated mission.
Revry’s founding team is a diverse mix of digital media, technology and LGBTQ advocacy experience and background.
With the help of Smart TV, connected TV, OTT, apart from mobile platforms like Vizio Watch Free, Rakuten TV, Roku, Samsumg TV Plus, Comcast, Apple. Xfinity, Google, TiVo, Xumo and several others, today millions of global viewers are reached by Revry.